Social Selling
The challenge with capturing data from the social web?
Once you have captured some social conversations and have some context for those conversations...now what do you do with them? Once you have identified someone with an interest, how do you bring them into the fold? How do you engage?
This is the dilemma that faces many marketers today. Though they may have sophisticated marketing systems to monitor behavior and perform complication segmentation tasks, many are still disconnected from social media. Many marketers don't know how to take the next step.
Sweet enables Social Selling
The Sweet platform takes it roots from one thing....helping companies monetize social media. That means turning social media efforts into sales.
By connecting the information gathered by Sweet to a company's marketing database/platform-specifically Marketing Automation systems-organizations can sell faster and more efficiently by performing thousands of routines automatically based on pre-defined rules.
What can you do with Sweet?
Sweet functions like a massive water filter, with millions of social activities trying to pass through it. If you drop a large amount in at the top, what passes all of the way through into the glass is only the clean water, without all of the impurities.
The analogy holds for social media activities and Sweet. Sweet generates clean, actionable data.
With Sweet, you can focus on the meaningful, actionable data, by sending only relevant, actionable social scoring data to marketing systems for further action. You can run a single campaign to targeted, high-value population segments; extend to multiple social media channels; and conduct campaigns that combine social media and traditional channels-all while maintaining a rich history of individual profile activity.
Why does this matter?
Marketers are always seeking maximum efficiency. Driving more leads with a lower acquisition cost is a constant mantra.
Sweet brings new efficiencies to marketers by enabling them to reach people where they want to be reached. With Sweet, marketers can automatically find new prospects and send a targeted message to those prospects using the communication platform they utilize most.
Adding Sweet to a marketer's tool set is comparable to going from analog TV to Cable TV. The more channels, the more opportunities there are for product messages to reach their intended audiences.
How Does Sweet help you sell more?
Sweet narrows down the massive social dialogue into smaller, more meaningful conversations, and provides context and value to these conversations.
Sweet helps you sell more by:
- Automatically focusing in on the conversations relevant to you
- Providing context and value to social dialogue
- Accelerating the "pull-thru" by self-identification of interest
- Connecting to marketing systems for seamless campaign management
More about Sweet Social Selling
Sweet Social Selling Features
- Open new communications channels
- Extend efficiencies of automation
- Automated segmentation
Sweet Social Selling Benefits
- One message, to multiple channels
- Quantify social media effort
- Prospects self-identify interest
