What is Sweet?
Sweet™ is a Web-based social media connection platform that enables organizations to monetize their social media efforts and connect those efforts to demand generation programs.
Sweet helps marketers:
- Listen to the vast social dialogue and carve out relevant conversations
- Identify key influencers across the social sphere
- Build and maintain social media profiles on individuals, capturing social identities and associated activities
- Transform social media into an integrated component of the campaign marketing mix
- Bring measurement into social media efforts through social activity scoring
Why Sweet?
Sweet combines a company's ability to listen and measure the value of social dialogue with a powerful method to connect those conversations to automated marketing and demand generation programs.
Sweet is the first solution to open the social media channel to intelligent, automated trigger based campaigns. Sweet turns the vast social web into another powerful lead generation channel by tracking social media dialogue, measuring sales readiness, and accelerating the time it takes to convert a lead to closed business.
What is Sweet comprised of?
SWEET connects disparate channels like TEXT, Twitter, Facebook, and other social media outlets such as blogs, forums, and mainstream news sites, creating cohesive demand generation opportunities.
Read a little bit more about Sweet 
Sweet Pieces
Social Messaging
Connect inbound and outbound Text programs to other demand generation programs through integration with Marketing Automation (MA) platforms, allowing Text to be an integrated communications channel and tool to quantify engagement of a prospect. Learn More
Social Search
Uncover high value prospects, top influencers and early stage sales opportunities from across the social web. Conduct intelligent searches that continually monitor a vast array of social data sources from a single location. Learn More
Social Profiling and Scoring
Scour the social web, capture relevant dialogue and accurately measure engagement levels to uncover the real social influencers. Individually weight social activity and automatically calculate sales readiness. Learn More
Social Campaigns
Extend advanced, automated, trigger-based demand generation campaigns and Marketing Automation systems to the social web. Enhance campaign effectiveness by reaching a pre-defined, targeted and engaged audience. Learn More