What's so great about Sweet?
Single Source for Social Search
There are many point solutions that do a good job of tracking a particular social media platform, but that's all they do.
Sweet Social Search is the most comprehensive social crawler, scouring 100,000+ social sites and returning relevant, actionable data-all from a single location.
In addition to the sheer breadth of the data gathered from Sweet Social Search, what separates our social crawler from others is the fact that the data is immediately presented with context, meaning you can almost immediately determine how important someone is on the social web and how engaged in the conversation they are.
Comprehensive Social Profile
With Sweet, you can immediately accumulate data about relevant social media authors in a single location. The Sweet Social Profile connects dialogue and activities an individual may be having on disparate social platforms and provides marketers with a single 360-degree view.
For example, You can view John Doe's available profile information and social dialogues across Twitter, Facebook, Text and the entire social web-all from a single view.
Quantify Social Activity
Sweet is the only solution on the market today that takes the relevant social dialogues and provides context to them through a sophisticated scoring algorithm. As a result, marketers receive a simple score that serves as a good predictor of engagement and sales readiness.
Each area of social engagement is able to be scored quickly and easily refined to meet an organization's changing priorities. Sweet makes the scoring even more granular by allowing specific weighting to be unique to an organization. Specific social platforms can be weighted with more or less importance to fit an organization's unique needs.
A Twitter engagement, for example, is calculated based on specific Twitter metrics. But, within the social platforms, Twitter can also be weighted to be more or less important than other social platforms like Facebook.
This is important in the calculation of an overall Sweet social score because it is made to fit with an organizations social media strategy.
Sell through Social Media Channels
What is the net of all of this? It's pretty simple really...
Sweet enables marketers to drive revenue through the social media channels by taking the concept of activity-based scoring and segmentation- commonly used as a proxy for brand or product awareness, engagement and sales readiness-and extending it to social media activities.
There is no longer the need to click through an email or visit a website in order to measure a person's willingness or readiness to buy. With Sweet, you can now watch behavior, determine the best time to engage, and engage in the most effective, efficient way, without having to entirely change your marketing process.
Put simply, Sweet enables marketers to engage at the very start of the sales process and provides a mechanism to easily and automatically extend a message through social media. Social media becomes just another lead generation channel.