About Us
Sweet is the brainchild of revolutionary marketers at The Pedowitz Group, the worlds fastest growing full service Demand Generation agency.
The experts at The Pedowitz Group recognize that, while nearly every marketer acknowledges the need to have a presence on the social web, there is a large gap between the technology and the measurement capabilities marketers have access to and their ability to utilize this technology to drive demand from social media.
SWEET takes the concept of demand generation-which includes using technology and process to shorten sales cycles and improve lead quality-and extends this principle to the new world of social media.
Who's Runnin' the Show?
|
Jeff Pedowitz, president and ceo
|
Jeff has 20 years of experience leading successful B2C and B2B organizations. The founder and President of The Pedowitz Group, Jeff is responsible for setting the company's vision and strategic direction along with managing all daily operations. He freequently writes and speaks on a variety of topics related to demand generation, Web 2.0 and marketing.
Prior to founding The Pedowitz Group, Jeff served as Vice President of Professional Services for Eloqua, one of the world's leading providers of demand generation software. While there, he spearheaded a best practices consulting organization from the ground-up and helped Eloqua achieve a significant thought-leadership position in the marketplace.
Jeff has also held key leadership and executive positions with Computer Associates, SmartTime Software and Salesnet.
|
Debbie Qaqish, principal
|
Debbie is a nationally recognized speaker, thought leader and innovator in the demand generation field, with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth.
Debbie has been at the forefront of the marketing automation phenomenon, first as a beneficiary, and now as an advocate and expert. She is a frequent speaker and writer on topics related to driving revenue through demand generation techniques, marketing automation technologies, and the integration of sales and marketing.
As a Principal partner and Chief Revenue Officer of The Pedowitz Group, Debbie is responsible for developing and managing client relationships, as well as leading the firm's strategic partnerships and alliances.
|
Bruce Culbert, chief services officer
|
As chief services officer of The Pedowitz Group, Bruce is focused on delivering results-oriented services to the agency's rapidly expanding client base. He is responsible for the company's global consulting services and support and is also a member of its executive board.
Bruce's career represents more than 20 years of experience leading groundbreaking information technology solutions and launching new business initiatives for companies including IBM, BearingPoint, KPMG and Salesforce.com
Bruce regularly speaks at industry, customer and partner events and currently serves on the Boards of a number of emerging technology companies focused in areas such as SaaS, Cloud Computing and Social Networking. He is often featured leading magazines and periodicals including the Wall Street Journal, Forbes.com, Inc Magazine, CRM Magazine, Information Week.
Prior to joining The Pedowitz Group, Bruce served as Senior Vice President and General Manager of Global Services at Salesforce.com, a global leader of CRM SaaS solutoins, and as CEO of iSymmetry, a premier provider of on-demand consulting and talent acquisition services for commercial enterprises and the U.S. government.